Project Overview
Off Melrose is a cutting-edge ecommerce platform developed for a high-end fashion brand in Los Angeles. The site is designed to elegantly display an exclusive collection of apparel and accessories while delivering a smooth online shopping experience—from product discovery to checkout.
User Experience & Visual Design
The creative process for Off Melrose centered on developing an immersive shopping experience that aligns with the brand’s upscale identity. Extensive research, trend analysis, and visual design iterations resulted in an interface that uses striking imagery, sophisticated typography, and a minimalist layout to enhance product presentation.
Comprehensive user testing and objective feedback helped shape a design that not only captivates but also guides users smoothly through the buying journey.
Site Structure & Navigation
The information architecture of Off Melrose was meticulously engineered to facilitate intuitive product discovery and efficient navigation. The site organizes collections, detailed product information, and promotional content in a logical hierarchy, ensuring users can quickly locate desired items.
With advanced filtering options and clear menus, the platform delivers a scalable and structured navigation system that meets the demands of modern ecommerce.
